Can you write 500 words about the last problem you solved for a client?

Writing 500 words about a product or service you provide might sound difficult.

But if you can – you’re on the way to creating lead-generating content!

Just one A4 document typed in Calibri font of size 11pt is about 600 words.

I’m suggesting here that you actually might find it hard to stop writing, once you’ve got to the 500-word mark.

I’ve written this post to help you if are stuck with online marketing ideas for your business:

  • knowing what topic to write about
  • struggling to come up with the actual content
  • getting leads to email or phone you

If you’re reading this post, you no doubt agree that content is king? Right?

Great!

I believe you’re on the right path if you’re trying to focus on adding content to your website. The content will help enhance your search results, i.e. you’ll more likely appear in search results when customers search for your products or services.

It’s understandable that you might be tempted to copy content from elsewhere. But it can be quite onerous rewriting or rephrasing someone else’s material to make it your own. And after all that effort, it’s still not authentically and originally yours!

Writing about how you or your business has helped a client:

  • If the client interaction is a recent one, how you solved their needs is still fresh in your mind, i.e. you’ll be able to recall the city or location, specific details about the problem or challenge, etc.
  • Review photos (HIDDEN GEM: if you took them!) of the product or service delivered, e.g. window cleaning, tapware installation, timber decking construction, etc.
  • Discuss the options that were on the table; then describe the solution you proposed and delivered.

When prospective customers are performing an internet search about their need or problem, or for the products and services similar to those you provide, it might be your highly relevant and geo-tagged blog post that captures attention in the search results: Not necessarily your finely honed website home page! 

I suggest following a bit of a structure in your ‘case studies’, e.g. if you run a service business: 

  • State the nature of the challenge or need the customer had – and give some abstract, non-identifying details such as suburb or city area, etc.
  • List the solutions you considered and offered
  • State the selected solution and relevant reasons
  • Provide before and after photos if possible

Will the leads pour in?

Who knows? But people who read about a product or service offered and purchased in their area, suburb, city, etc. find it compelling to read about such experiences: And I believe they are more likely to contact you to get more details.

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My thinking cap is on!

Got a marketing or business challenge? I’d love to hear about it. Let’s tackle it together. 

If this post resonated with you, please don’t hesitate to contact me by email to hello @ contentifyom.com.au

Peter | Owner at Contentify

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